Businesses benefit from disruption. And disruption can be achieved when domain experts come together to assess and optimize. You set your goals, we will help them exceed them and break the glass ceiling. By following the trend that has been set by previous trail blazers one limits themselves to filling the shoes of someone else. Instead of establishing oneself as a change maker. This is achieved by making sure that a company’s product ends up being the poster child of their respective domains. This is not achieved overnight but rather requires a very precise and well executed strategy of consumer engagement.